Vaguely Work Related

Marketing miss.

So Netflix hiked rates today, and people are upset.

I don’t get it. Why the angst? I looked, and as far as I can tell, it’s not a big deal – I’m finally getting charged a pittance for something I value highly.

Bear in mind, I signed up for Netflix back in 2002, and have had a 3-disc-at-a-time subscription the whole time. It’s $19.99, which is less than two premium margaritas at Don Pablo’s. On the other hand, I’ve had times when I’ve had a disc out for 3 months because I keep not making time to watch TV. When they introduced streaming as a free feature, I suddenly was getting ten times the value for my subscription. Taking the rate up to $23.99 for the same deal seems reasonable to me. If anything, I’ll drop the disc subscription (which I’m sure Netflix is just fine with, since they’re getting out of physical distribution as fast as they can) and actually save money.

It seems odd, though. Didn’t Netflix do focus tests? Did they leave out the nerds or something? I mean, your target market is “people who use the Internet a lot,” which means they have a disproportionate reach to their size, and the ability to create flash crowds with things like trending on Twitter. Even a small percentage of people who are really pissed off can make the story “people are angry about Netflix price hike” instead of the more desirable “Netflix clarifies pricing plans, increasing customer choice”.

I’ve met some of the Netflix people, (on the data and API side, not marketing), and they are smart, capable people. Clearly, though, somebody missed the key message that needed to go out. From the NYT article:

What cost $10 a month — online streams of movies plus one DVD by mail at a time — will now cost $16 a month, the company said…

No no no! The message you wanted to get out was “This is a 20% price cut on our most essential service.” Unlimited streaming for $8 a month? That’s a *great* offer.

Swing and a miss right there. Dig that back foot in, and watch it all the way to the bat next time. You’ll get ‘em.

Crossposted from Goodreads

Trying out a crosspost from Goodreads, because I really like the observation I made in it. Sometimes I look back at things I have written and really like them.

The Social Life of InformationThe Social Life of Information by John Seely Brown

Reminding me very strongly of the reading I did in college for Sociology and Anthropology classes, with a focus on enterprise use cases.

I find it strange to read, in 2010, a book written in 2000 about the effect of the Internet on human behavior with information. I can see places where the authors were quite prescient, and areas where they got it wrong – in particular, their prediction that newspapers will continue to be relevant and successful. I think in that case it’s a matter of incomplete understanding of the business model of newspapers; craigslist and ebay have largely destroyed classified advertising, and that’s a big revenue loss.



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Fixing textmate-clojure “env: cake: No such file or directory” error

I spent some time tonight fixing a fatal error with textmate-clojure, and since the solution turned out to be really easy, I thought I’d share it.

I’m running OS X 10.6.7, with an install of Textmate 1.5.10. I installed the textmate-clojure bundle, which looks very nice. I already had Clojure 1.2 installed, as well as Ruby 1.8.7 and Cake 0.6.3 (I also have Leiningen installed, but I am moving to Cake because it’s really slick).

Initial steps of the install went well, but while I could (seemingly) start a REPL from Textmate, I couldn’t load a file, instead getting the env: cake: No such file or directory error.

I spent a while banging my head on the problem, finding a bunch of information about how to resolve conflicts produced by RVM in this situation, but since I don’t use RVM and didn’t think adding a layer to the problem would be likely to fix it, I kept looking. I eventually ran across a couple of blog posts that gave me the information I needed.

Basically, the issue is that Textmate can’t find Cake, even though it looks like it can.

The short form of the solution:
1. In terminal, type which cake to find out where Cake is installed. For me, it’s /opt/local/bin/cake/
2. In Textmate, open Preferences (CMD-,), select Advanced and then Shell Variables
3. Add your path to the list (remember that it starts with a slash and ends without one, and that elements are separated by : — mine now reads /usr/bin:/bin:/usr/sbin:/sbin:/usr/local/bin:/opt/local/bin)

Hello, REPL. :)

Missed opportunities

There’s a new T.H.U.N.D.E.R. Agents out.

I really liked Wally Wood’s T.H.U.N.D.E.R. Agents back in the day; it had a combination of a retro feel to the art and characters and a modern sensibility to the setting — the characters were costumed heroes but they worked for a government agency.

The new one retains the essential idea (as far as I can tell) but provides somewhat more focus on the “your powers are going to kill you” aspect. It reminds me of Strikeforce: Morituri, where the heroes are trading off their lives to get increased power in order to fight the good fight.

The missed opportunity is in regards to DC’s iPad app, and comes in two flavors.

First is an amateur-hour miss. They haven’t set up a synonym for “T.H.U.N.D.E.R.” and “thunder” (or any cased variation). This means that when I searched for “Thunder Agents” a couple of days ago I got no results. Typing all of those periods is a pain in the butt – for this post, I only typed them once and then copied that string. And that’s with a real keyboard – the iPad keyboard is really nice but still far inferior to the real thing.

I initially assumed that the lack of results was due to me searching before the street date of the comic, but when I went back today and search again and still got no results, it occurred to me that they might have missed the synonym, so I tried “agents” and sure enough, there it was. 10-page digital preview.

Which brings me to the second, more serious, miss.

I can’t buy the darned thing. They’ve gone to the effort of digitizing it and putting in the pan-and-zoom features for the first 10 pages, but not the remaining work to finish the last 12 pages (or however many) and make it available for sale. Instead, I’m directed to “buy it in print at your local comic shop.” I buy plenty of books at my local comic shop, but in this case I was actually interested in getting it digitally, and DC missed the chance to sell it to me. I honestly don’t know what they are thinking.

Guess who’s speaking at Gartner AADI?

Me. I guess that was probably obvious. :)

Thanks to Eric Knipp, I’m going to have the chance to speak at Gartner AADI 2010 in November.

I’m excited – the work we’ve been doing in Dotcom Architecture is some very cool stuff, and this will be the first time we talk publicly about the strides we’ve made in changing the way that Best Buy approaches the Internet. We’re treating infrastructure as code, embracing open source and using cloud computing to deliver real results.

If you’re going to be there, look me up.